Why are Seoul's alleys drawing foreign visitors?

Seoul's narrow alleys are attracting foreign travelers who want something beyond the high-rise city center. Old stone walls, hanok buildings, small independent shops, and evening outdoor dining are drawing visitors from Sweden, the Netherlands, France, Russia, and beyond, according to Yonhap News.

Why did Times Out choose Jongno 3-ga?

The UK travel publication Time Out named Jongno 3-ga the world's coolest neighborhood for 2026. It cited the century-old hanok buildings, long-running local restaurants, late-night outdoor eating, and independent shops and cafés.

What are visitors saying about the alleys?

A Swedish visitor who came after hearing about the ranking said the long stretch of traditional stone walls was beautiful. A Dutch visitor said the small shops and calm mood felt far removed from Seoul's crowded districts.

Where else are foreign visitors going?

| Area | Draw | |---|---| | Ikseon-dong | Hanok cafes and outdoor dining | | Seorasunga-gil | Quiet lanes and small shops | | Haebangchon Sinheung Market | Exotic streetscape, Asian and Western tourists | | Myeong-dong | Brand stores and cosmetics |

Ikseon-dong's cafe owner said foreign customers rose about 20% this year. A Haebangchon clothing shop worker reported a clear increase since last year.

For international fans

These alleys are a good way to see everyday Seoul beyond the main shopping districts. Many visitors combine a hanok cafe stop with an evening meal at an outdoor table, a pattern many foreign travelers say they enjoy.