What is the new kimchi brand?

Actress Seo Hyo-rim is launching a kimchi brand called '서효림 1984 엘레강스 김치,' according to K-Star News as reported by Sports Chosun. The official launch is scheduled for October 25, timed to mark the second anniversary of the death of Kim Su-mi, who passed away in October 2024.

Why did Seo Hyo-rim hesitate?

Seo Hyo-rim said she spent a long time preparing emotionally before going ahead. In a September appearance on the YouTube channel '정혜드림,' she said she had once spoken of her fear that people would think she was selling her late mother-in-law to sell kimchi.

What is the kimchi based on?

The product draws on Kim Su-mi's cooking philosophy, which Seo Hyo-rim has reinterpreted in her own way. The aim is to carry on the traditional food her mother-in-law was known for while adapting it to modern eating habits.

How did she prepare for the launch?

Before the launch, Seo Hyo-rim went to Jeolla Province to complete food distribution and sales training. She described an emotional moment on the day sales began, saying she cried while eating the kimchi and felt as if her mother-in-law was beside her.

Which sizes are available?

The kimchi is offered in 4kg and 8kg sizes, designed for small households and younger consumers who may not eat kimchi in large quantities.

For international fans

Kim Su-mi was a well-known veteran actress and cook in South Korea, and her cooking was widely associated with traditional Korean home food. Seo Hyo-rim is best known as an actress who married into Kim Su-mi's family. Fans outside Korea should check the brand's official channels for purchasing details, as details beyond the launch date were not confirmed in the source article.