What happened with Lee Ji-hye and Seongsimdang?

Broadcaster Lee Ji-hye has responded to online claims that she bought up large amounts of bread at Seongsimdang, a well-known bakery in Daejeon. According to Xports News, she said on October 14 that she only helped with payment and that the bread was shared with staff members, not kept by her family.

Why did the controversy start?

Lee visited Seongsimdang in Daejeon on October 13 while working on a shoot. She stood in line herself and then posted a photo of 11 cold-storage bags lying on the floor, calling the bread "ours to share." Some social media users criticized the purchase, saying a large order at a bakery with long lines showed a lack of consideration for people waiting behind. Others argued that buying in line was legal and that the quantity was not a problem.

How was the bread divided?

| Item | Number of bags | |---|---| | Lee Ji-hye and Mun Jae-wan | 3 | | Roll cakes | 2 | | Staff members | 6 |

According to the photo Lee shared, the two roll cakes were separate from the rest, and the other six bags went to staff. She wrote the staff members' names on the bags because there was no group photo.

Who is Lee Ji-hye?

Lee Ji-hye is a broadcaster who has appeared on television and runs a YouTube channel where she shares family life. She married tax accountant Mun Jae-wan in 2017, and the couple has two daughters, Tari and Eli.

For international fans

Seongsimdang is a popular bakery in Daejeon known for long lines and large crowds, which is why purchases there often draw public attention. The episode shows how online discussion can shift quickly when a celebrity's shopping is shared on social media. Fans who want to know more about Lee's work can follow her broadcasts and YouTube channel, which are mainly in Korean.