Singer Kangnam has been named the host of a new web variety show called 'Kkakkajyo', according to Channel A. The show premieres on October 19 at 6 p.m. KST on the YouTube channel 'Studio Jaws.'

What is 'Kkakkajyo'?

'Kkakkajyo' is a deal-commerce web show. Its producers negotiate directly with brands to get discounts on products, then pass the savings and extra purchase benefits on to viewers. The title comes from the Korean phrase meaning "lower the price," reflecting consumers' demand for better prices.

What is Kangnam's role?

Kangnam will act on behalf of viewers, asking brand representatives the questions shoppers want answered and bargaining for better prices and benefits. Channel A said he is known for his candid, entertaining personality on other variety programs, and the show will showcase that same friendly style during negotiations.

When can I watch?

A teaser was released on the 9th at 6 p.m. KST, previewing the brands and main content of the show. The first episode airs on October 19 at 6 p.m. KST, with new episodes every Monday at the same time.

For international fans

Kangnam is a singer who is married to Lee Sang-hwa, a former Korean national speed skating team member. Fans outside Korea can follow the show through the Studio Jaws YouTube channel, which is where the premiere is scheduled.