# Lee Ji-hye Responds to Seongsimdang Bread 'Hoarding' Controversy

- URL: https://hallyu-brief.vercel.app/en/news/lee-ji-hye-seongsimdang-bread-controversy-response-377b19
- Published: 2026-10-15T09:20:32.412Z
- Publisher: Hallyu Brief

> Broadcaster Lee Ji-hye directly responded to online claims that she bought up large amounts of bread at Seongsimdang, a famous Daejeon bakery. She said she only helped with payment for staff members who shared the bread, and posted a photo listing their names on the bags. The controversy has drawn mixed reactions from online users.

## Key points

1. Lee Ji-hye denied hoarding bread at Seongsimdang, saying she only covered payment for staff.
2. Of 11 cold-storage bags, Lee and her husband kept three; staff took the other six.
3. The controversy began after Lee posted a photo of bags on October 13 during a Daejeon visit.

## What happened with Lee Ji-hye and Seongsimdang?

Broadcaster Lee Ji-hye has responded to online claims that she bought up large amounts of bread at Seongsimdang, a well-known bakery in Daejeon. According to Xports News, she said on October 14 that she only helped with payment and that the bread was shared with staff members, not kept by her family.

## Why did the controversy start?

Lee visited Seongsimdang in Daejeon on October 13 while working on a shoot. She stood in line herself and then posted a photo of 11 cold-storage bags lying on the floor, calling the bread "ours to share." Some social media users criticized the purchase, saying a large order at a bakery with long lines showed a lack of consideration for people waiting behind. Others argued that buying in line was legal and that the quantity was not a problem.

## How was the bread divided?

| Item | Number of bags |
|---|---|
| Lee Ji-hye and Mun Jae-wan | 3 |
| Roll cakes | 2 |
| Staff members | 6 |

According to the photo Lee shared, the two roll cakes were separate from the rest, and the other six bags went to staff. She wrote the staff members' names on the bags because there was no group photo.

## Who is Lee Ji-hye?

Lee Ji-hye is a broadcaster who has appeared on television and runs a YouTube channel where she shares family life. She married tax accountant Mun Jae-wan in 2017, and the couple has two daughters, Tari and Eli.

## For international fans

Seongsimdang is a popular bakery in Daejeon known for long lines and large crowds, which is why purchases there often draw public attention. The episode shows how online discussion can shift quickly when a celebrity's shopping is shared on social media. Fans who want to know more about Lee's work can follow her broadcasts and YouTube channel, which are mainly in Korean.

## FAQ

### What did Lee Ji-hye say about the Seongsimdang bread controversy?

Lee Ji-hye said she only helped with payment and that the bread was shared with staff members. She posted a photo listing the staff names on the cold-storage bags. She said the claims of hoarding were not accurate.

### How many bags did Lee Ji-hye keep from Seongsimdang?

According to the photo she shared, Lee Ji-hye and her husband Mun Jae-wan kept three of the 11 cold-storage bags. Two bags contained roll cakes, and six went to staff members.

### Who is Lee Ji-hye's husband?

Lee Ji-hye is married to Mun Jae-wan, a tax accountant. They wed in 2017 and have two daughters, Tari and Eli.

## Sources

- [Xportsnews](https://m.entertain.naver.com/article/311/0002068717)

_Written and translated with AI from official announcements and Korean media reports. If something is wrong, please let us know._