# BABYMONSTER Releases 'DESERVE' on October 23 as Yang Hyun-suk Reveals YG Plans

- URL: https://hallyu-brief.vercel.app/en/news/babymonster-deserve-single-october-23-2026-296389
- Published: 2026-10-16T04:56:35.038Z
- Publisher: Hallyu Brief

> BABYMONSTER will release its new digital single 'DESERVE' at 1 p.m. KST on October 23, according to YG Entertainment's Yang Hyun-suk.

## Key points

1. Yang called the slow-tempo 'DESERVE' more intense than any previous BABYMONSTER song.
2. BABYMONSTER plans a new album in early 2027 after the single.
3. TREASURE returns on November 2 with the hip-hop single 'SHOCK'.

## When is BABYMONSTER's new single out?

BABYMONSTER will release the digital single 'DESERVE' at 1 p.m. KST on October 23. The announcement came from YG Entertainment chief producer Yang Hyun-suk, who shared the plan in an official blog post on October 14.

## What is 'DESERVE' about?

Yang described 'DESERVE' as a slow-tempo track with more intense energy than anything the group has released before. He said the song combines the members' delicate vocals with powerful singing to convey peak emotion, and expressed hope that it would move fans deeply.

## What is BABYMONSTER doing next?

The group is currently on its second world tour, 'CHOOM', with 31 shows across 18 cities. After the October single, BABYMONSTER plans to release a new album in early 2027.

## What about TREASURE and the new YG groups?

TREASURE returns on November 2 with 'SHOCK', a single built on a strong hip-hop sound. Yang said it marks a major shift in the group's musical direction as they begin a new phase of activities in 2027. He also revealed that a five-member boy group and a four-member girl group are preparing to debut. According to Yang, both teams will finish recording their demo songs by the end of the year and will set specific debut schedules once their title tracks are chosen.

## For international fans

BABYMONSTER is a YG Entertainment girl group, and the release is a useful signal for fans planning around the group's activities. Because release times are given in Korean Standard Time (KST), international fans should convert 1 p.m. KST to their local time zone before the drop.

## FAQ

### What time does BABYMONSTER's 'DESERVE' release in my time zone?

The single releases at 1 p.m. KST on October 23. Convert this from Korea Standard Time to your local time zone to find the exact moment.

### When is BABYMONSTER's next album?

According to Yang Hyun-suk, BABYMONSTER plans to release a new album in early 2027, after the October single.

### When does TREASURE's new single come out?

TREASURE's new digital single 'SHOCK' is set for release on November 2.

## Sources

- [Yonhap News](https://www.yna.co.kr/view/AKR20261014047000005)

_Written and translated with AI from official announcements and Korean media reports. If something is wrong, please let us know._